In the r/Scams community, user ssomon warned about a scam online clothing store, Yuto Studios. The brand is heavily advertised on TikTok and Instagram, including through fashion influencers, but real buyers receive nothing. The author of the post ordered a hoodie on November 18, 2025, but the item was never delivered. Attempts to contact the seller via email and direct messages are completely ignored, and comments with buyer complaints are deleted. According to user ssomon, the people seen wearing this brand's clothing on social media are actually paid partners, and the merchandise is never shipped to regular customers.

In the comments, users pointed out obvious red flags of a scam and shared tips on how to verify stores. According to user t-poke, any products advertised on TikTok and Instagram mostly turn out to be scams. User tsdguy recommended avoiding making purchases through social media ads altogether and advised contacting the bank to dispute the transaction. According to user Pencil161, you should always check the contact information before ordering from an unknown website. In the case of Yuto Studios, only a Gmail address is provided for contact, which is atypical for legitimate companies that use corporate email on their own domain. He also recommended sending sellers complex questions before paying to verify that the store is real and to filter out bots.